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DNA Deep-Dive: Sustainability with our family favourites

Nowadays, Earth Day is recognised around the globe - not just for it’s drive towards reducing pollution and an overarching impact on natural surroundings, but its position in maintaining a vital aw...

Birko-Flor, EVA and BirkiBuc, a Birken-story

In all of its comfortable glory, Birko-Flor is a skin-friendly, tear-resistant and synthetic textile that takes significantly less effort to look after than your everyday leather. Each sheet is com...

TOWER Family: This week's family favourites - Vol. 2

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! E...

LAUNCH ALERT: New Balance 550 'Castlerock'

Create space in your rotation as we get ready to drop another limited colourway of the New Balance 550 at TOWER. Hit this link to sign up and be the first to know. Remember to tag @TOWERLondon or ...

TOWER Family: One reason to visit TOWER... every single month!

When was the last time you caught up with your local TOWER family? If the answer is, “I can’t remember,” then we have some bad news - you’ve been missing out. On the last weekend of every month, T...

History of the New Balance 550

Before succumbing to a dose of the footwear industry’s modern retro treatment, NB’s 550 was already rife with architectural heritage, as preliminary ideas, silhouette development and sample refinem...

DNA Deep-dive: Touching base with Vagabond

Vagabond was founded in 1973, built on a brand ethos that maintains the production of profoundly stylish and high-quality Swedish footwear designs to this day. As a staff favourite, the COSMO 2.0...

LAUNCH ALERT: Clarks x ONE School: The NYC Wallabee

Based in the US, ONE School aims to challenge the lack of diversity in advertising on an international scale, giving Black creatives free access to some of the industry’s best talent. The initiativ...

TOWER Family: Independent Footwear Retailer of the year!

As a family, we’ve been through a lot over the last couple of years. So, it’s about time we gave you something to celebrate. Drum roll, please… TOWER has been awarded the title of Drapers’ “Indepen...

LAUNCH ALERT: Dr. Martens x Betty Boop

TOWER invites you to celebrate the launch of Dr. Martens three-part footwear capsule in partnership with cultural cartoon icon, Betty Boop. One of the animation-world’s most iconic feminist idols t...