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The History of New Balance

Where else to start, other than right at the beginning? This is the history of New Balance.

DNA Deep-dive: What exactly is ENCAP?

There's a lot of exciting technology hitting the shelves at TOWER - but, how much of it truly makes sense to you? What's going under (or over!) foot on the day-to-day? Why does this even matter? W...

TOWER Family: UNI-ssentials, your footwear select

Taking you behind the scenes of our ‘Uni-ssentials’ New Balance shoot, as TOWER HQ pairs a range of apparel with complimentary Boston-born footwear. Introducing once more, the comfortable New Balan...