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Meeting the New Balance 302

To birth the 302, New balance took their signature DNA and sat it atop a chunky sole, maintaining their casual-esque upper and contemporary rubberised toe cap that adds a little top-spin to your 'fit.

TOWER Family: Black Friday countdown...

The time has come - this is your last chance to bag some of our favourite styles at up to 70% off in TOWER’s Black Friday sale. You have until midnight, the clock is ticking! To shop TOWER's Black ...

TOWER FAMILY: Our wintertime slipper edit

Cosies? For the whole family? Without leaving your sofa? Well, we don’t mind if we do - a TOWER editorial, just for you. To celebrate the season of infinite frost with those that mean the most, ...

TOWER Family: How to shop Black Friday at TOWER

Guess what? This is your last chance to secure a year of deals in TOWER’s Black Friday sale. There are four seasons of styles to be found online, so to ensure that your rotation is complete before ...

TOWER Family: The Saucony Shadow 6000

Class whilst ageing gracefully, the Saucony Shadow 6000 is as streamlined as it was in 1991. Supporting comfort and flex go hand-in-hand, especially when sat atop Saucony’s perfectly balanced sole...

TOWER Family: Black Friday continued, this one's for your mini-me!

For the big'uns, little'uns and everyone in-between, TOWER is here to get your mini-me looking up to par in time for the New Year. Rumour has it, we have a few matching pairs, exciting premium boot...

TOWER Family: This week’s family favourites – Vol. 20

Every week, the team at TOWER HQ takes a moment to chop-up everything that has appeared on our shelves over the past seven days. What's the catch? If it dropped and flew, it's already too late! E...

TOWER Family: Klarna, making Black Friday easier!

There’s just one week left before Black Friday hits London with full force, so we’re here to make sure you’re making the most of our alternative payment methods. Fill your bag with our Black Frid...

DNA Deep-dive: Exposed GEL and an ASICS spotlight

In light of the recent popularity boom surrounding ASICS, Kiko Kostadinov and the UB4-s or UB3-s silhouettes, we consider this a good a time as any to explore the wonders found within every ounce o...

DNA Deep-dive: Cordura? Cordur-yeah!

At TOWER, we're no strangers to trivial, archival and borderline revolutionary technologies hitting our shelves - in fact, there are very few occasions in which we're not pushing boundaries! But, d...