During 2020’s first lockdown we were given a lot to think about, how would this new way of life affect our day to day? Would we ever seen an end to restrictions? When can I visit my TOWER family again?
However, amongst shrouds of uncertainty, New Balance launched a brand new silhouettes that boasted more heritage than you can wave a mask at.
Welcome, the New Balance 327.Diving heel from tongue, you’re able to find elements of four archival silhouettes throughout the 327 at differing points of the design process - layering previously seen panel templates over one another to give an impression of recognisable newness.

Finally, you may be wondering how ‘327’ was born. In 1976, New Balance first launched their ’N’ logo with help from a certain 320, a silhouette that was soon heralded as a runner’s number one choice in footwear by Runner’s World magazine and blessed with the same asymmetric, wraparound outsole seen beneath its modern counterpart.
Now, how to style these little numbers? Well, let us tell you! There are a number of directions to take, depending on the colourway on-foot.


